How To Execute Your Social Strategy

You have your social media strategy and plan, but what do you do next? Now it is time to put all your hard strategic work to, well, work! Equally paramount to your social media strategy is how you execute the plan you’ve put in place--still taking into account how you measure the results.

Our CEO and founder, Elisabeth (Lis) Thomas lays out how to execute your social media strategy and measure the results in her book, ‘Social Media Strategy For Businesses’. Cutting through the online clutter and finding tangible tools to market your business on social media can be a chore--but it doesn’t need to be mind-numbing or terrifying! We make it easy, and we’re willing to share with you how to get started.

Get a sneak peek from chapter six of the newly published book, ‘Social Media Strategy for Businesses’ below and tune in each month for highlights from more chapters. If you can’t wait a whole month in between, go ahead and buy the book now!

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Excerpt from Chapter 6

“This monthly exercise will give you a good snapshot, month-over-month, of how you are succeeding on social media. Consider these things when you look through the data:

• Is your reach increasing, stable or declining? Why?

• Are people talking about your pages?

• Is your audience clicking links and reading the content?

• Are people commenting on and “liking” your posts? What percentage?

• Are there any tactics that are not pulling in engagement? Can you get rid of these?”

Let’s face it - All businesses could utilize social media in some way. To finish this chapter and read about more strategies, tactics, and ways to market in our technological era visit:

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