Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.
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Content Marketing
It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.
Recently, while explaining content marketing and social media strategy building to a stranger at a party they asked me point blank, “Does a social media strategy really work, or is it all just pointless marketing fluff.” It made me laugh, and made me grateful for an opportunity to share the value of creating a social media strategy for business.
I often find myself comparing my content marketing projects to a writing a novel. After all, I like to think of myself as a writer first and a content strategist second. So, when I start a new project, whether it be a blog post, or a full-scale digital strategy, I find that I can easily jumpstart my creative engine by thinking of the piece as part of a story.
It’s not news to most content marketers that writer’s block can be a pain in the you-know-what. Anyone who writes professionally can relate to the frustration associated with trying to come up with new, interesting, relevant and time-sensitive content for your key audience(s).