Our blog covers content strategy, social media, marketing strategy, leadership and more.
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Digital Marketing
Your website acts as a lighthouse in the vast digital landscape, attracting users just like a captivating shop window draws in customers. A well-designed and SEO-optimized website is essential in pulling visitors into your brand's world. However, more than just the design and functionality captivate visitors; compelling storytelling through your content is vital. An impactful user experience requires a top-notch content strategy.
In the fast-paced world of digital marketing, where new platforms and trends emerge seemingly overnight, it's easy to overlook tried-and-true methods. Blogging might seem like a relic from the early days of the internet. Yet, it remains a potent tool for communication, community building, and even conversion. The key to leveraging this potential, however, lies in adopting a strategic approach.
Here's why blogging isn't just alive—it's thriving—and why a thoughtful strategy is essential for success.
Want to keep your marketing projects on track, see success and avoid scope creep? This is the blog for you!
Wondering how to measure content success for your brand? Here’s how we do it.
Content without strategy is like pie without ice cream--just not right! Building a social content strategy for your business all starts with a social media roadmap. It’s short, it can be as simple as you make it, and it gives you something to follow to keep you on track to meet your business goals and maintain consistent with your marketing efforts.
Our CEO and founder, Elisabeth (Lis) Thomas lays out all the steps to create your own social content strategy in her book, ‘Social Media Strategy For Businesses’. Cutting through the online clutter and finding tangible tools to market your business on social media can be a chore -but it doesn’t need to be so difficult! We make it easy, and we’re willing to share with you how to get started today.
Get a sneak peak from chapter four of the newly published book, ‘Social Media Strategy for Businesses’ below and tune in each month for highlights of more chapters. And if you can’t wait that long in between each chapter highlights, you might want to go ahead and just buy the book now!
Excerpt from Chapter 4
“My company tries to keep our social media content strategies short and to the point. The document produced from the massive amount of data points in step one can then, in most cases, be dialed down to two or three pages.
What’s the benefit of this exercise? When a brand develops a logo and/or a website, a set of standards that results from that process is then used to maintain consistency for the company’s future marketing efforts. These elements are usually put into what’s called a brand standards guide. This way, any employee, vendor or partner working on marketing materials and communications for the brand knows what to use and how to use it.”
Let’s face it - All businesses could utilize social media in some way. To finish this chapter and read about more strategies, tactics and ways to market in our technological era, click here.
