Overleaf Lodge & Spa + Fireside Motel: A Case Study

Overview:

A family owned business for over 20 years, Overleaf Lodge and Spa is Trip Advisor's #1 Hotel in Yachats. Since opening in 1997, the lodge prides itself on providing a premier Central Oregon Coast experience for it’s visitors. In addition to Overleaf Lodge and Spa, their sister property, Fireside Motel, is also in the top #5 hotels in Yachats.

Situation:

We identified a lack of online presence, specifically regarding social media. We saw the need to expand awareness in a highly saturated market to remain competitive and continue to be part of the top 5 hotels in Yachats.

Opportunity:

After completing a competitive analysis, we created a strategy to grow Overleaf Lodge and Spa and Fireside Motel’s presence in the world of social media and grow awareness of both businesses.