ABOUT SUMMARY CONTENT

Summary Content Marketing began in 2013 with a laptop, a dream, and way too much caffeine. What started as a solo mission to help brands tell their stories has blossomed into a boutique agency crafting strategies that make businesses shine.

As a working mom and fearless female founder, I’ve built Summary with heart, hustle, and a touch of humor. We’re not just about pretty posts and trendy hashtags—we’re here to create authentic connections, bold strategies, and content that truly resonates.

At Summary, we believe in glowing up, not just growing up. Let’s take your brand from “meh” to magnetic.

Because your brand deserves the spotlight.

Our Vision

To grow into the most respected and relevant branding, content, and social media firm on the West Coast — where businesses come to tell their stories, connect authentically, and grow boldly. We aim to lead the industry not only through our work but through the culture we’ve built: one that champions women, empowers creativity, and proves that success can be strategic and fun. Because when women lead and ideas flow, the possibilities are endless.

Our Mission

At Summary Content Marketing, our mission is to help brands thrive by blending smart strategy, authentic storytelling, and bold creativity. As a woman-owned and operated agency, we’re not just here to make noise—we’re here to make impact. We elevate brands with content and social strategies that are as thoughtful as they are effective, while fostering a culture where our team’s brilliance, energy, and creativity are at the root of everything we do.

Meet the Team

  • Chief Decider

    Lis(LIH--z) Thomas works with businesses of all shapes and sizes to increase online brand awareness, create marketing strategies, and build lasting relationships with target audience groups. 

    Bringing an acute creative and strategic instinct to her craft, Lis and her team build strong content‐focused foundations for brands in the digital marketplace. Having spent 10 years in various marketing roles, gaining critical insight and expertise into social media strategy, content marketing, brand development, and advertising, Lis decided in 2013 to launch a smart and limber digital marketing firm to help clients with their online marketing needs. She has a proven record of building strong digital strategies, and cultivating lasting client relationships.

  • Marketing + Social Media Manager

    Lauren Goldblum is a digital marketing expert with a background in journalism, social media management, and content creation. After graduating from Pepperdine University, Lauren wrote for several distinguished media outlets in the lifestyle, travel, and hospitality industries, including Locale Lifestyle Magazine and Static Media. With a passion for creative storytelling through editorials and visual content, Lauren applies her artistic spark to every project at Summary Content. She approaches each client’s account with a personalized strategy and thrives off of the satisfaction of seeing a brand’s vision come to life through her original, compelling content. Outside of Summary Content, Lauren is a wellness enthusiast and an aspiring health coach. She spends much of her free time on the reformer and sharing innovative recipes and health tips on her social channels.

  • Graphic Designer

    Helen is a freelance graphic designer and enjoys helping her clients bring their ideas to life through clear and compelling visual design. Helen applies years of experience from agency and in-house work to her current clients across a range of industries. She is passionate about layout design, strategic color use and solving creative problems through effective visuals. When not designing, Helen loves to be outside, preferably with a good book in hand.

  • Copywriter

    Holly is a freelance copywriter and journalist from the UK, specializing in lifestyle, culture, and sports. She is in the process of graduating from Bath Spa University in the summer of 2025, studying journalism. She grew up in the countryside of England, now relocated to Cardiff in Wales. 

  • Social Media Marketer

    Casey Cowan Smith is a social media marketer with over a decade of experience spearheading communication and sales strategies. Tenacious, goal-driven, and self-reflective, Casey obsesses over the details while keeping big-picture goals at the forefront of every project.

    A mom to two young children, Casey thrives in chaos. She is passionate about making her husband laugh, gardening, and trail running. She is an avid reader who is likely deep in a Stephen King novel at this very moment.

Authentic Storytelling

We believe that every brand has a unique story to tell, and we’re obsessed with helping you share yours in a way that hits home. Whether it’s a heartfelt social post or a clever campaign, we’re all about creating genuine connections that spark joy (and maybe a little happy dance on the other side of the screen).

Strategic Intent

We’re not here to chase trends just because they’re shiny. We’re here to make your brand’s voice heard with strategies that are as thoughtful as they are effective. Our approach is like your favorite playlist — carefully curated, on point, and always in tune with your long-term goals.

Collaboration + Partnership

Consider us your creative partners-in-crime. We’re the ones you can trust to brainstorm, laugh, and occasionally grab that celebratory coffee (or wine) when you crush your marketing goals. Your success is our success, and we’re here to cheer you on every step of the way.

Innovation + Creativity

We thrive on pushing the boundaries of what’s possible. Whether it’s finding that quirky angle no one else has thought of or embracing the latest trend (hello, AI!), we love blending creativity with strategy to help your brand shine. Think of us as the creative spark that keeps your brand’s fire burning bright.

Integrity + Transparency

Honesty is our best policy, and we’re not afraid to keep it real. No fluff, no smoke and mirrors — just clear communication, straightforward advice, and honest feedback. When you work with us, you’ll always know where you stand (and probably have a good laugh along the way).

Quality + Excellence

We’re those perfectionists who still believe in the magic of a job well done. It’s not just about getting things done fast; it’s about getting them done right. From compelling copy to scroll-stopping visuals, we put our heart (and a touch of sparkle) into everything we create.

Results-Driven Focus

We’re all about that ROI life. From getting your audience to actually engage with your posts to converting followers into raving fans, we’re here to make sure your brand sees results that truly matter. And yes, we’ll be the ones celebrating with gifs and confetti when those wins come through!

Empathy + Understanding

We’re not just marketers; we’re humans first. We take the time to get to know the people behind your brand because we know that’s where the magic happens. When we truly understand your story, we can create content that’s as real and relatable as your favorite cozy sweater.

Adaptability + Growth

Change is our middle name (well, metaphorically). In a world where trends come and go like yesterday’s memes, we’re here to keep your brand fresh, relevant, and ready for whatever comes next. Whether it’s pivoting strategies or trying out a fun new platform, we embrace growth with open arms — and a healthy dose of excitement.