Our blog covers content strategy, social media, marketing strategy, leadership and more.
Viewing entries in
Content Marketing
Is creating viral content just luck? Or, can it be broken down into a science? It’s debatable. What we do know is that there are a few proven steps you can take to increase your chances of social-sharing success. We’ll let you in on the best ones here.
What makes content go viral? Let’s start with the hard truth. Everyone thinks their creativity is special. We all want our ideas to go ‘viral.’ But it’s not that easy when you’re competing with the other 4.6 billion pieces of content produced daily. That statistic is humbling, to say the least.
Most businesses these days are spending over a quarter of their budget on content marketing. And while we are told all the time about its importance, there are some days we ask ourselves how exactly that one tweet or blog post actually benefits the company in the grand scheme of things. Then comes the question: is it really worth the money? We believe it is, and here’s why.
Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.
It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.
