In the fast-paced world of digital marketing, where new platforms and trends emerge seemingly overnight, it's easy to overlook tried-and-true methods. Blogging might seem like a relic from the early days of the internet. Yet, it remains a potent tool for communication, community building, and even conversion. The key to leveraging this potential, however, lies in adopting a strategic approach.

Here's why blogging isn't just alive—it's thriving—and why a thoughtful strategy is essential for success.

You may know Lis(LIH–z) as our founder and chief executive officer. She spent 10 years in various marketing roles, gaining critical insight and expertise into social media strategy, content marketing, brand development, and advertising, before launching her own smart and limber digital marketing firm in 2013.

In case you’ve been living under a rock, today is International Women’s Day! In honor of all of the incredible women in the workplace, raising children, supporting each other and family, we wanted to take a pause in thanks and then take a look at how women are changing social media.

Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.