In the digital bazaar of 2024, the marriage between content and branding is kind of like peanut butter and jelly—seemingly simple, yet profoundly perfect. As businesses vie for attention in an ever-crowded market, this dynamic duo has become essential for those looking to not just survive but thrive. Here's how content and branding are spinning the wheel of fortune in today's hyper-connected world.

You’ve probably heard the term “brand influencer” or “brand ambassador” thrown around recently, especially if you have access to or work in the marketing world. Online influencers are not hard to find, but that’s not to say anyone can become an influencer online overnight.

There’s no denying that Internet privacy is a thing of the past these days. Do you ever wonder how the shoes you were just looking at on one site suddenly appear in an advertisement on another? Strange, right? Not once you understand what’s going on behind the scenes.

If you haven’t heard, Bend is a growing epicenter in Oregon for entrepreneurial innovation. It’s also just a rad and inspiring place full of opportunities all-around for business leaders.

By now, you’ve probably heard the buzz about the millennial generation. It’s undeniable that understanding how to market to millennials is essential for your brand. Some 80 million strong, these young adults between ages 18 to 34 make up nearly a quarter of the total US population.