Top Marketing Trends to Leverage in Your 2025 Strategy Planning
2025 is just next month, can you believe it? This year, marketing trends have evolved into something like never before. At the start of this year, we were just beginning to delve into the realm of basic AI-generated content. Fast forward to now, and companies like Coca-Cola are using it to create entire Christmas adverts! Isn’t that incredible?
Sometimes, as a brand, it can feel like you are falling behind, but don’t fret; you are not alone. Marketing moves fast, but we’re here to help. We've explored and gathered the latest marketing trends incoming in 2025 just for you!
So, sit back, have a read, and see which trends you’ll be adding to your marketing toolkit.
Rise and Shine with AI
Scary, we know, but this is a trend you can’t afford not to jump on. I’m not saying replace all your marketing staff with computers, but it’s time to start using AI to optimize your marketing in 2025. It is all about working smarter and not harder.
For example, use AI to help you analyze consumer data and marketing trends or personalize content and customer experience.
(Just remember any AI-generated content needs to be labeled!)
Short-Form Videos WILL Dominate
Get ready for the video revolution! This year has unleashed an incredible wave of short-form content like we’ve never seen before, with TikTok, Instagram Reels, and YouTube Shorts taking the spotlight!
Those under-3-minute videos are the new norm, while long-form content is fading into the background. It's all about crafting short, snappy, and creative clips that grab your audience's attention in an instant! If you want to connect with the younger generation, these dynamic videos are your golden ticket to capture their hearts and minds! The future of video is here, and it's thrilling!
Hello, Cringe Marketing
We have witnessed the emergence of cringe marketing this year. According to the WixBlog, it is a “deliberate advertising strategy that uses discomfort to make products or services more memorable and relatable.” Consumers no longer want polished, over-curated content; they want genuine and relatable content, which cringe marketing can help bring.
PRO TIP: This approach might not suit every brand or occasion. However, when done successfully, cringe marketing can generate excitement and leave a lasting impact on consumers (who doesn’t want that!)
Here are some examples of brands winning in the “Cringe Marketing” landscape.
Jump on SOCIAL MEDIA Trends
This isn’t a specific trend to add to your strategy planning, but more just some advice to keep an eye on what trends are appearing on social media such as TikTok or Instagram.
For example, what big events or movies are being released in 2025 (Captain America or Paddington) and use these to create some marketing content. Is there a TikTok trend that you could use to boost engagement? What holidays are coming up?
Jumping on trends is a chance to show off your team’s personality whilst increasing engagement with existing and new followers – now, that sounds like a win.
EMBRACE BRAND Sustainability
As you likely already know, sustainability has never been more critical than it is now, and consumers are showing brands that they will not engage with products or services that do not take sustainability seriously. More consumers are choosing brands that include sustainability in their brand and marketing.
Luckily, this trend is easy to add to your marketing repertoire. All you need to do is integrate sustainability into your marketing materials, such as showcasing your eco-friendly initiatives, products, or practices. Just by doing this, you are more likely to have a loyal consumer fan base and not be left behind.
PRO TIP: Make sure to highlight your sustainable practices or products uniquely in social media content and your company blog. It’s one area where you’re absolutely invited to brag.
GET COZY WITH Influencers
Whether you love or hate influencers, this is a key marketing tool that needs to be taken seriously in 2025. There are many different sizes of influencers, some with as many as millions of followers or as low as 1,000, 5,000, or 10,000 followers. Still, each serves a different purpose: to increase visibility and maximize ROI.
If influencers have taught us anything, it is that people will buy from those they admire and what their favorite influencers are recommending. Influencer marketing feels like a trusted friend reaching out. What works better than that?
TOP TIP: Make sure to pick influencers that reflect your brand. For example, if you are a fitness brand, choose a fitness influencer rather than a cooking influencer.
What now?
You don’t have to head in 2025 clueless about marketing trends! With these practical and implementable marketing tactics and trends integrated into your strategy, you've set the stage for the new year - like the marketing boss you are!
Need help implementing these trends into your marketing strategy? Let Summary Content Marketing be a helping hand.
