Most digital marketing involves left brain thinking–strategy, coding, data, web development, algorithms, SEO and a variety of other tools known by an alphabet soup of acronyms. But the best moments in digital marketing often come from the marriage between left and right brain thinking.

Over the last two months, we discussed (in a two-part blog series) How to Make Your Content Go Viral on social media. It’s all about quality, quality, quality. View the key ways to be successful at creating viral content in our helpful infographic below.

By now, you’ve probably heard the buzz about the millennial generation. It’s undeniable that understanding how to market to millennials is essential for your brand. Some 80 million strong, these young adults between ages 18 to 34 make up nearly a quarter of the total US population.

Is creating viral content just luck? Or, can it be broken down into a science? It’s debatable. What we do know is that there are a few proven steps you can take to increase your chances of social-sharing success. We’ll let you in on the best ones here.

What makes content go viral? Let’s start with the hard truth. Everyone thinks their creativity is special. We all want our ideas to go ‘viral.’ But it’s not that easy when you’re competing with the other 4.6 billion pieces of content produced daily. That statistic is humbling, to say the least.