Is creating viral content just luck? Or, can it be broken down into a science? It’s debatable. What we do know is that there are a few proven steps you can take to increase your chances of social-sharing success. We’ll let you in on the best ones here.

What makes content go viral? Let’s start with the hard truth. Everyone thinks their creativity is special. We all want our ideas to go ‘viral.’ But it’s not that easy when you’re competing with the other 4.6 billion pieces of content produced daily. That statistic is humbling, to say the least.

In case you’ve been living under a rock, today is International Women’s Day! In honor of all of the incredible women in the workplace, raising children, supporting each other and family, we wanted to take a pause in thanks and then take a look at how women are changing social media.

It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.

Recently, while explaining content marketing and social media strategy building to a stranger at a party they asked me point blank, “Does a social media strategy really work, or is it all just pointless marketing fluff.” It made me laugh, and made me grateful for an opportunity to share the value of creating a social media strategy for business.