Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.

Your website often facilitates the first point of interaction between your business and the customer. This presents a great opportunity for you to create a positive and efficient first impression.

Your website should be the hub of your business’s online activity. It is the platform where you attract and communicate with customers and prospects. And, it is the first touch point for your brand to engage with the general public. But just having a website presence isn’t enough; in a world full of short attention spans, you don’t want your website to be left in the dust – on the second page of the search results.

It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.

Recently, while explaining content marketing and social media strategy building to a stranger at a party they asked me point blank, “Does a social media strategy really work, or is it all just pointless marketing fluff.” It made me laugh, and made me grateful for an opportunity to share the value of creating a social media strategy for business.