Is creating viral content just luck? Or, can it be broken down into a science? It’s debatable. What we do know is that there are a few proven steps you can take to increase your chances of social-sharing success. We’ll let you in on the best ones here.

What makes content go viral? Let’s start with the hard truth. Everyone thinks their creativity is special. We all want our ideas to go ‘viral.’ But it’s not that easy when you’re competing with the other 4.6 billion pieces of content produced daily. That statistic is humbling, to say the least.

In case you’ve been living under a rock, today is International Women’s Day! In honor of all of the incredible women in the workplace, raising children, supporting each other and family, we wanted to take a pause in thanks and then take a look at how women are changing social media.

Some say organic reach is dead. And while you can argue either way, there is no question that it is at least in decline.

Most businesses these days are spending over a quarter of their budget on content marketing. And while we are told all the time about its importance, there are some days we ask ourselves how exactly that one tweet or blog post actually benefits the company in the grand scheme of things. Then comes the question: is it really worth the money? We believe it is, and here’s why.