If you haven’t heard, Bend is a growing epicenter in Oregon for entrepreneurial innovation. It’s also just a rad and inspiring place full of opportunities all-around for business leaders.

You may know Lis(LIH–z) as our founder and chief executive officer. She spent 10 years in various marketing roles, gaining critical insight and expertise into social media strategy, content marketing, brand development, and advertising, before launching her own smart and limber digital marketing firm in 2013.

Most digital marketing involves left brain thinking–strategy, coding, data, web development, algorithms, SEO and a variety of other tools known by an alphabet soup of acronyms. But the best moments in digital marketing often come from the marriage between left and right brain thinking.

Over the last two months, we discussed (in a two-part blog series) How to Make Your Content Go Viral on social media. It’s all about quality, quality, quality. View the key ways to be successful at creating viral content in our helpful infographic below.

By now, you’ve probably heard the buzz about the millennial generation. It’s undeniable that understanding how to market to millennials is essential for your brand. Some 80 million strong, these young adults between ages 18 to 34 make up nearly a quarter of the total US population.